What you are really here to build

What the course covers, who it is for, and how to get the most from it

The tasks are the course

How to use this course

Research replaces guessing with knowing

What user research is, why it strengthens products and careers, and when to use it.

 Know when not to research

Why designers talk to users

Your question decides your method

Picking a research method by asking two simple questions 

Check your understanding

Count it, or sit with it

Choose the method that fits the question

One page keeps the team aligned

Putting details on a single page

A plan agreed, and alive

Write a one-page research plan

The right people, not the most people

Defining and finding target participants

Check your judgement

Let the screener do the filtering

Find the right people

Questions that open doors

The three-part interview structure

Leading versus open; side by side

The guide is a map, not a script

Write a discussion guide

Sessions are won the day before

Preparing and interview roles

Two roles, one job each

Prepare the session

Comfort first, then the truth

Questioning, following emotion, and closing well

Follow the emotion, then write it down

Run the interview

The say-do gap

The say-do gap, and how simple observation protects you

Check your knowledge

Trust behaviour over claims

Watch what people do, not only what they say

From a pile of notes to patterns

Turning interview notes into patterns

One round of mapping, watched closely

Notes, groups, and sentences

Make sense of it with affinity mapping

An insight nobody hears changes nothing

A simple, effective way to share findings

Make the findings land

Share what you learned

What you can do that you could not before

The habits to keep

Run the loop for real

What you can do now, and what's next

<p>Most teams just guess what people want. This course teaches you a better way: talk to them. You will learn to plan a small project, pick the right people, ask good questions, and turn what you hear into clear ideas your team can use. No experience needed. You just need a phone to record and the courage to talk to strangers.</p><p class="font-claude-response-body break-words whitespace-normal">You will follow one real story the whole way: a shop trying to find out why people say no to deliveries. You build your own version as you go, using ready-made templates. Every part ends with a real task, so by the end you have actually done it, not just read about it.</p>

JR Description video_1080p.mp4

Plan, run, and make sense of your first user interviews. Learn to trust what users do, not only what they say.

Junior Research / Talking to users

Essential

Satoshi-Variable

CCRegeneration W00 Regular

Archivo-VariableFont_wdth,wght

ArchivoBlack-Regular

swchon

Primary Menu

System Defaults

Primary color

Primary color hover

Heading text color

Body text color

Banner text color

Primary button text color

Primary button text hover color

Secondary button background color

Secondary button background hover color

Secondary button text color

Secondary button text hover color

Navbar item background color

Navbar item text color

Navbar item text hover color

Course content

Junior Research / Talking to users

SWCH ON

What you will learn

Builds research judgement from day one

This Course Includes